Sick of working on your website and getting
the following (non) results?
You pour your heart into blog posts but hardly anyone reads them
You’ve tried using social media, but it doesn’t seem to work
You feel your work is a little boring but you’re not sure how to stand out
You have a few hundred subscribers, but you want more. Lots more.
The truth is, you know some people “get” this online
marketing thing and you’re not one of them.
Actually not too long ago, I was having the same experience you are. My first website (in 2006) was an online bookstore.
Things were different back then. You didn’t create a site in a weekend, you had a “web guy.” Mine taught me about SEO (search engine optimization) and I spent hours tagging images and writing keyword dense descriptions.
I even wrote pages just for the purpose of loading them with keywords.
I ordered stock. And I worried that I wouldn’t be able to keep up with demand.
But there was no flood of sales. There was hardly even a drip. (Which, in hindsight wasn’t surprising)
For five years I stumbled around the internet wilderness. I thought my lack of success was due to my branding, so I re-branded. Then I thought my website was the problem so I built a whole new website.
I had some successes—enough that I still had a business to sell —but most were due to my efforts offline.
Five years later, I knew what didn’t work. But I still didn’t know what did.
Ever had that feeling where you know exactly
what you want to do with your life?
I suspect you have and that’s why you’re here.
For me, it’s writing. This is why I didn’t just want a blog to tinker with, I wanted people to read it. Lots of people.
I hired coaches. I took expensive e-course’s. I watched people who were successful. And I tried things:
—I experimented with social media
—I commented on other blogs hoping they’d follow mine
—I tried posting an article every week because this is what other people did
—I learned about landing pages, and I created an opt-in form and a giveaway
—I partnered with others at a similar stage, and promoted to each others lists
This is what I see most people doing. And it breaks my heart. It’s a lot of work, and it doesn’t really (in my experience) net any more than a few hundred new subscribers.
And, it makes you start to wonder …
The problem is, most people are using an old model
that no longer works
In the early days of the internet you could build a large audience with a few friends telling a few of their friends.
Times have changed.
Now there is an abundance of high quality content online.
When you try and build your list using social media or by asking others to share your work, you’re using an outdated model. Not only does it feel icky.
It doesn’t work.
Your audience are passionate about what you do.
Because what you do helps them. It changes their life in some way. The chances of them being a friend of yours (or someone you meet in the supermarket) is slim.
We don’t need to beg people to look at our site. We can stand tall, present our work to people who are looking for the very thing we have to offer—which are the only people we’re interested in anyway—and people will walk through our door.
And they’ll invite there friends along too!
Once you understand how it works, it’s easy.
Here’s the truth to getting more traffic to your blog:
It isn’t one thing we need to do, its a series of things. In roughly one order.
Everything I’ve mentioned (SEO, keywords, landing pages…) can be useful. But some things are far more important than others. And some you shouldn’t even be thinking about in the beginning.
Success is about focusing on the couple of things that make a HUGE difference. When I learned how to do this, it was like turning on a tap:
Today, I have a blog with thousands of subscribers. When I write articles, hundreds of people subscribe to my email list.
Last year, I had no time to write articles, yet because of the system I’d put in place people sign up, without me doing anything.
My husband and I got a book deal based on my blogging platform and the success of a giveaway e-book.
Creating an online community is one of the most rewarding things I’ve ever done.
Remember the dream you had when you started?
The adoring emails.
The steady flow of new clients.
Well. It is possible.
You can do it!
It’s not about following what I do, or drawing cartoons, or posting articles every day just because other people do.
It’s about taking your skills and presenting them in a way that’s irresistible to your tribe.
It’s about you finding your audience, introducing yourself and making them feel welcome. Giving them reasons to come back.
Lisa’s blog coaching is sharp, generous, and awesomely confidence-building. She shares simply-achievable tech solutions and a profound knowledge of what audiences want. She’s tuned into the creative process and helps you navigate internal resistance, as well as surf the highs of intuitive momentum. With her keen editorial eye, I have created a freebie I didn’t know was in me!” —Laura Lloyd, The Illustrated Guide to Life
Want to get results, now?
I find that the best way to get where you want to go quickly is to have someone on your side—someone who’s been there, “gets” you and your frustrations and knows what to do next.
As a blog coach I will help you identify the areas you need to focus on first and walk step by step with you to take your under performing blog to a blog with thousands of subscribers.
And we can get started right away.
If you’d like to see if I could help with your blog, please join me for a free mini coaching session.
How the One on One Mini Coaching Session Works
We’ll jump on the phone for about 45 minutes. You can tell me what your number one frustration is, and I can tell you exactly what to do to overcome it.
After getting off the phone, you’ll know exactly what to do next. You’ll also have a plan laid out for future steps.
Then I’m going to tell you how we can work together.
The aim of this mini coaching session is for you to have a real result regardless of whether you want to continue working together. And we get to see if we’re a good fit.
Email me at firstname.lastname@example.org to schedule your free 45 minute coaching session.
Because you know… understanding this whole website business frees you up to get on and do your thing.
I can’t wait to meet you and hear about it.
PS: Worried about the technical side of things? Don’t be. That’s the easy bit.